![]() “The cosmetic industry needs it just as urgently as the food industry: products we put on our skin are just as important as the food we put into our mouths.”Īn increase in eco-certification programs could be good for the personal care industry even if it doesn’t equate to more on-product labels. “Eco-labeling is a critical step in the regulation of the private sector, and third party labels are generally more trustworthy than the industry’s self-certified labels,” says Xinghua Li, a professor of media studies at Babson College, who researches green advertising. On-package labeling could become a common practice as retailers like Walmart and Target roll out programs vetting the chemical ingredients in personal care products. ![]() The labels have helped some companies justify price premiums, but have also served to confuse consumers in industries like food where a large number of labels with varying degrees of credibility – ranging from baseless “all natural” claims to more rigorous organic certifications – can make it difficult for shoppers to separate the green from the greenwashed. The number of eco-labels on consumer products across industries has grown from a few dozen in the 1990s to more than 400 today. ![]() Before now, the personal care industry has mostly shied away from eco-labels, in spite of rising interest in non-toxic beauty products from consumers and the increasing popularity of eco-labels for other types of consumer products.
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